Title: Measurement Pixel for OpenAI Ads
Author: eventsforai
Published: <strong>1 juillet 2026</strong>
Last modified: 16 septembre 2026

---

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# Measurement Pixel for OpenAI Ads

 Par [eventsforai](https://profiles.wordpress.org/eventsforai/)

[Télécharger](https://downloads.wordpress.org/plugin/measurement-pixel-for-openai-ads.1.1.0.zip)

 * [Détails](https://fr.wordpress.org/plugins/measurement-pixel-for-openai-ads/#description)
 * [Avis](https://fr.wordpress.org/plugins/measurement-pixel-for-openai-ads/#reviews)
 *  [Installation](https://fr.wordpress.org/plugins/measurement-pixel-for-openai-ads/#installation)
 * [Développement](https://fr.wordpress.org/plugins/measurement-pixel-for-openai-ads/#developers)

 [Support](https://wordpress.org/support/plugin/measurement-pixel-for-openai-ads/)

## Description

Measurement Pixel for OpenAI Ads adds the OpenAI Ads measurement pixel to your site
and (optionally) sends the same events server-side through the OpenAI Conversions
API, deduplicated with the pixel using a shared event ID.

**Free features**

 * Loads the OpenAI Ads pixel in your site.
 * Automatic `page_viewed` event in the browser.
 * Optional server-side Conversions API sending with an on/off switch, deduplicated
   with the pixel via a shared event ID.
 * For logged-in users, attaches hashed identifiers (`email_sha256`, `external_id_sha256`)
   following the documented OpenAI schema; the server side also adds raw `ip_address`
   and `user_agent`.
 * Consent-aware: integrates with the WordPress Consent API, so the pixel and server
   events wait for marketing consent when a compatible cookie banner is active.
 * One-click connection test.
 * Detects active integrations locally, including network-active plugins and the
   Bricks parent theme.
 * Shows a local OpenAI Ads Tracking Audit with a conversion coverage score and 
   highlights conversion signals that are not tracked in Free.
 * Shows a Pro offer matched to the integrations detected on your site; your plugin
   list is not sent to Events for AI.
 * After sustained use, can show a low-frequency WordPress.org review request; it
   can be snoozed or dismissed.
 * Clean interface.

**Pro (separate paid add-on)**

Pro adds automatic conversion tracking for sales, leads and appointment bookings.
Browser pixel and optional server-side Conversions API events use shared event IDs
for deduplication:

 * WooCommerce: `contents_viewed`, `items_added`, `checkout_started`, `order_created`,
   plus `subscription_created` and `trial_started` (with WooCommerce Subscriptions).
 * Forms: `lead_created` for Contact Form 7, Elementor Pro, Bricks, WPForms (Lite
   and Pro), Gravity Forms and Fluent Forms.
 * Amelia: `appointment_scheduled` for new appointment bookings, including recurring
   appointments.
 * Easy Digital Downloads 3+: `order_created` for completed live purchases, including
   order value, currency and products.
 * `registration_completed` when a user signs up.
 * Custom events from URL rules: send any event when a page URL contains or exactly
   matches a value (the Events tab).

WPForms, Gravity Forms, Fluent Forms, Amelia and Easy Digital Downloads integrations
are included in Pro 1.1.0 and later. New form and Amelia events support AJAX submissions
without requiring a page reload. EDD can send CAPI purchase events when a payment
is confirmed asynchronously; the browser purchase event requires an authorised success-
page visit.

The free plugin works on its own and never requires a license.

Learn more about [Measurement Pixel for OpenAI Ads Pro](https://eventsforai.com).

**Free vs Pro at a glance**

 * Pixel install and `page_viewed` (pixel + Conversions API): Free.
 * WooCommerce events (view, add to cart, checkout, order, subscription, trial):
   Pro.
 * Local integration detection and a matched Pro offer: Free.
 * Form events (Contact Form 7, Elementor Pro, Bricks, WPForms, Gravity Forms, Fluent
   Forms) and registration: Pro.
 * Amelia appointment bookings: Pro.
 * Easy Digital Downloads 3+ completed purchases: Pro.
 * Custom events based on URL rules: Pro.
 * De-duplication across pixel and server: `page_viewed` in Free, every event in
   Pro.

Check [full Free vs Pro comparison](https://eventsforai.com/measurement-pixel-openai-ads-free-vs-pro/).

### External services

This plugin connects to the following third-party services.

 1. OpenAI Ads (pixel SDK and Conversions API).
     What it is and why: the plugin loads
    the OpenAI pixel script (https://bzrcdn.openai.com) on your front end and, when
    you enable and configure the Conversions API, sends conversion events to https://
    bzr.openai.com so OpenAI can measure ad conversions. This is the core purpose of
    the plugin. Data sent: event type, source URL, timestamp, and — for logged-in users
    when enabled — hashed identifiers (email_sha256, external_id_sha256) plus raw IP
    address and user agent. The pixel SDK runs in visitors’ browsers when enabled. 
    Terms: https://openai.com/policies/terms-of-use . Privacy: https://openai.com/policies/
    privacy-policy .
 2. Events for AI (plugin news / admin notices).
     What it is and why: once per day,
    while you are in the WordPress admin, the plugin requests https://eventsforai.com/
    wp-json/oaamp-ls/v1/notices to display security notices, product news and important
    update notices on the plugin’s own admin pages. This service is provided by Events
    for AI (the plugin author). What data is sent and when: only the plugin version
    and a flag indicating whether the Pro add-on is active. The request runs at most
    once per day. No personal data, visitor data, site content, or credentials are 
    sent. Terms of Service: https://eventsforai.com/terms/ . Privacy Policy: https://
    eventsforai.com/privacy/ .

Both endpoints are filterable, and the Conversions API is off by default.

## Captures d’écrans

[⌊Plugin settings — add your Pixel ID, turn on the Conversions API (optional), and
run a connection test.⌉⌊Plugin settings — add your Pixel ID, turn on the Conversions
API (optional), and run a connection test.⌉[

Plugin settings — add your Pixel ID, turn on the Conversions API (optional), and
run a connection test.

## Installation

 1. Upload the plugin to `/wp-content/plugins/` or install it from the Plugins screen.
 2. Activate it.
 3. Open **Measurement Pixel  Settings**, paste your Pixel ID, and (optionally) enable
    the Conversions API and paste your API key.

Check [Step-by-step setup guide](https://eventsforai.com/measurement-pixel-for-openai-ads-setup/).

## FAQ

### Do I need the Conversions API key?

No. The JS pixel works with just a Pixel ID. The API key only enables optional server-
side sending.

### Where do I get the Pixel ID and API key?

From the Conversions tab in your OpenAI Ads Manager.

### Does it send personal data?

Only if you enable server-side sending for logged-in users. In that case the user’s
email and a derived identifier are hashed (SHA-256) before sending, following OpenAI’s
documented schema.

### What is the difference between Free and Pro?

Free installs the pixel, supports `page_viewed` through the browser and optional
Conversions API, and detects active integrations to show a matched Pro offer. Pro
adds WooCommerce events, form events (Contact Form 7, Elementor Pro, Bricks, WPForms,
Gravity Forms and Fluent Forms), Amelia appointment bookings, Easy Digital Downloads
3+ completed purchases, registration events and URL-based event rules. Browser and
server events share event IDs for deduplication. Pro is a separate paid add-on; 
Free never requires a license.

### Which Amelia bookings does Pro track?

Pro tracks new appointment bookings with approved or pending status, including recurring
appointments. It does not count rejected, cancelled or waiting-list entries. This
integration measures appointment reservations, not payments. Event tickets, package
purchases and later status updates are not included.

### What does the Easy Digital Downloads integration track?

Pro 1.1.0 supports completed live purchases in Easy Digital Downloads 3+, with order
value, currency and product details. Pending, failed, refunded and test-mode orders
do not generate new purchase events. Tracking requires attribution and marketing
consent captured at checkout. Product views, cart actions and checkout-start events
are not included in the EDD integration.

### Does Free send my active plugin list to Events for AI?

No. Integration detection runs locally. It is used to tailor the Pro offer inside
the plugin settings.

## Avis

Il n’y a aucun avis pour cette extension.

## Contributeurs/contributrices & développeurs/développeuses

« Measurement Pixel for OpenAI Ads » est un logiciel libre. Les personnes suivantes
ont contribué à cette extension.

Contributeurs

 *   [ eventsforai ](https://profiles.wordpress.org/eventsforai/)

[Traduisez « Measurement Pixel for OpenAI Ads » dans votre langue.](https://translate.wordpress.org/projects/wp-plugins/measurement-pixel-for-openai-ads)

### Le développement vous intéresse ?

[Parcourir le code](https://plugins.trac.wordpress.org/browser/measurement-pixel-for-openai-ads/),
consulter le [SVN dépôt](https://plugins.svn.wordpress.org/measurement-pixel-for-openai-ads/),
ou s’inscrire au [journal de développement](https://plugins.trac.wordpress.org/log/measurement-pixel-for-openai-ads/)
par [RSS](https://plugins.trac.wordpress.org/log/measurement-pixel-for-openai-ads/?limit=100&mode=stop_on_copy&format=rss).

## Journal des modifications

#### 1.1.0

 * Add an OpenAI Ads Tracking Audit with a local 0–100 tracking score.
 * Show detected conversion gaps for WooCommerce, supported form plugins, Amelia
   and Easy Digital Downloads.
 * Add a low-frequency WordPress.org review request after at least 7 days, a successful
   connection test and several real server event send attempts. Review requests 
   can be snoozed for 7 days or dismissed permanently.
 * Refresh the translation template to include all current admin, audit, review 
   and conversion-gap strings.

#### 1.0.1

 * Detect active integrations locally, including network-active plugins and the 
   Bricks parent theme.
 * Show a contextual Pro offer in plugin settings; hide it when Pro is active.
 * Include contextual Pro messages for WPForms, Gravity Forms, Fluent Forms, Amelia
   and Easy Digital Downloads.
 * Add English and Polish messages.

#### 1.0.0

 * Initial release.

## Méta

 *  Version **1.1.0**
 *  Dernière mise à jour **il y a 1 mois**
 *  Installations actives **100+**
 *  Version de WordPress ** 6.0 ou plus **
 *  Testé jusqu’à **7.0.7**
 *  Version de PHP ** 7.4 ou plus **
 *  Langue
 * [English (US)](https://wordpress.org/plugins/measurement-pixel-for-openai-ads/)
 * Étiquettes
 * [ads](https://fr.wordpress.org/plugins/tags/ads/)[Conversions API](https://fr.wordpress.org/plugins/tags/conversions-api/)
   [openai](https://fr.wordpress.org/plugins/tags/openai/)[pixel](https://fr.wordpress.org/plugins/tags/pixel/)
   [tracking](https://fr.wordpress.org/plugins/tags/tracking/)
 *  [Vue avancée](https://fr.wordpress.org/plugins/measurement-pixel-for-openai-ads/advanced/)

## Évaluations

Aucun avis n’a encore été envoyé.

[Votre avis](https://wordpress.org/support/plugin/measurement-pixel-for-openai-ads/reviews/#new-post)

[Tout voir](https://wordpress.org/support/plugin/measurement-pixel-for-openai-ads/reviews/)

## Contributeurs

 *   [ eventsforai ](https://profiles.wordpress.org/eventsforai/)

## Support

Quelque chose à dire ? Besoin d’aide ?

 [Voir le forum de support](https://wordpress.org/support/plugin/measurement-pixel-for-openai-ads/)