BetterLinks – Shorten, Track and Manage any URL


Want to make your brand standout? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its aesthetic User Interface, you can shorten anything without breaking any sweat and track analytics to measure successful campaigns easily.


  • Easy-to-use WordPress link shortener
  • Create attractive looking links instantly
  • Add multiple link redirect types (301, 302, 307)
  • Analyze & track your marketing campaigns
  • Enhance your affiliate marketing strategies
  • Manage your links directly in Gutenberg Editor
  • Reduce link load time with optimized queries
  • Monitor marketing campaigns with UTM Builder
  • Prevent bot traffic and clicks with Bot Blocker


✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. Manage everything from creating, editing, configurations & all from just one place

🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes

💫 One-Click Share: Copy your shortened URL right from the dashboard and share it instantly

⚙️ Easy Configuration: Easily setup your Link Redirects (301, 302 and 307) and all your Link options

💪 Fast Response: Less Database queries resulting in faster response time

🔃 Simple Migration: Migrate from Third-party Plugins such as PrettyLinks with one-click


📈 Real Time Analytics: Generate real-time analytics data and easily evaluate the performance of your cloaked links with just a glance

🔎 Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place

📊 Generate Reports: Gather analytics reports to evaluate and run successful marketing campaigns

📅 Interactive Calendar to Filter Clicks: Easily filter your cloaked links based on certain dates from the interactive calendar

🔗 UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns

More Advanced Features with BetterLinks PRO:

  • Get better insights with Individual Analytics [PRO]
  • Control and manage user roles & permissions [PRO]
  • Set link scheduler, expiration dates & number of click limits [PRO]
  • Integrate seamlessly with Google Analytics [PRO]
  • Carry out split tests with Dynamic Redirects [PRO]
  • Force enable secure HTTPS Redirection [PRO]
  • Broken Link Checker with Email Notification [PRO]
  • Auto-Link Keywords [PRO]
  • Link Cloaking Redirection Type [PRO]



If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:

🔝 Essential Addons For Elementor – Most popular Elementor extensions with 1 million active users in the WordPress repository.

🔔 NotificationX – Best Social Proof & FOMO Marketing Solution to increase conversion rates.

📄 EmbedPress: Easiest WordPress embedding plugin to add content from 100+ sources with one-click. Works in Gutenberg, Elementor, and more.

SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.


💙 Loved BetterLinks?

Captures d’écran


Modern Way:

  1. Go to the WordPress Dashboard « Add New Plugin » section.
  2. Search For « BetterLinks ».
  3. Install, then Activate it.
  4. Follow the Documentation

Old Way:

  1. Upload betterlinks to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Follow the Documentation


Does it work with any WordPress theme?

Yes, it will work with any standard WordPress theme.

Can I migrate to BetterLinks from any plugin?

If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.

Who can benefit more from BetterLinks?

BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.


15 juillet 2022
I'm not using this plugin long, but so far I'm very happy with this plugin. It helped me with broken links and 301 redirects. Thank you for creating this wonderful plugin. I rate it a 5-star.
11 juillet 2022
I bought the LTD Pro version, and I'm delighted with it. I like the UI, and for my case (building a listing page), it works well with other Plugins like MetaBox. I use the Switch Button from MetaBox and some PHP to individually control if I want to display the Tracked URL from Better Links or the regular one. Better Links is a good plugin that I recommend for the Pro Version.
9 juillet 2022
Very easy to use. It can be used for managing broken links, A/B testing and much more.
24 juin 2022
This is the definitely the best looking redirect plugin from the backend. The UI is pleasing to the eye. However, functionally the free version is just good, not great. It isn't the best free version for making redirects. One glaring thing it is missing is the ability to make links (individually or globally) case insensitive. Uppercase and lowercase are treated as unique for all links. I don't even see that the option is available in the pro version, which really weakens its effectiveness when sharing links with actual humans, especially verbally. Also, there seems to be no ability to mask a redirect link even in the pro version, which occasionally is very useful. This plugin (especially the pro version) clearly took a great deal of work, but the pro version, even discounted seems expensive. Honestly, until they include those abilities, there's no way I'd buy it at anywhere near what they're asking.
Lire les 23 avis

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1.4.1 – 03/08/2022

  • Added: Option to enable/disable links being case sensitive
  • Few minor bug fixes & improvements

1.4.0 – 06/07/2022

  • Added: Option to « Add Links as Favorites »
  • Fixed: Shortened URLs being case sensitive
  • Few minor bug fixes & improvements

1.3.4 – 19/06/2022

  • Fixed: Link redirection not working for sub-directory sites
  • Few minor bug fixes & improvements

1.3.3 – 30/05/2022

  • Fixed: Sorted link not staying at the same position after editing the link in the Grid view
  • Fixed: ‘Select option arrow’ of ‘Rows per page’ in ‘list view’ not showing correctly
  • Fixed: Unable to create links as Manage Links page showing blank screen
  • Added: Visit link option in the Grid view
  • Few minor bug fixes & improvements

1.3.2 – 25/05/2022

  • Compatibility: Compatible to WordPress v6.0
  • Few minor bug fixes & improvements

1.3.1 – 19/04/2022

  • Improved: Query optimization for better performance
  • Few minor bug fixes & improvements

1.3.0 – 19/01/2022

  • Added: Instant Link Redirect option inside Elementor Page Builder
  • Few minor bug fixes & improvements

1.2.9 – 11/01/2022

  • Few minor bug fix & improvements

1.2.8 – 30/11/2021

  • Few minor bug fix & improvements

1.2.7 – 28/10/2021

  • Added: Option to generate random strings for shortened links
  • Added: Translations for missing strings
  • Improved: Import functionality to overwrite existing links
  • Few minor bug fix & improvements

1.2.6 – 19/10/2021

  • Added: QR Code Generator for shortened links
  • Added: Sample CSV export option
  • Improved: Security enhancement for CSV
  • Few minor bug fix & improvements

1.2.5 – 07/10/2021

  • Added: ThirstyAffiliates Migration
  • Added: Translations compatibility
  • Few minor bug fix & improvements

1.2.4 – 29/09/2021

  • Improved: Query optimization for better performance & security enhancement
  • Added: Default Link Prefix option
  • Few minor bug fix & improvements

1.2.3 – 21/09/2021

  • Added: CSV Import/Export option
  • Fixed: CSS conflict with Yoast SEO
  • Fixed: Import/Export Category relation issue
  • Few minor bug fix & improvements

1.2.2 – 31/08/2021

  • Few minor bug fix & improvements

1.2.1 – 24/08/2021

  • Few minor bug fix & improvements

1.2.0 – 23/08/2021

  • Fixed: Tags not updating & creating
  • Fixed: Category not updating properly
  • Added: Link title automatically being converted to Shortened URL
  • Few minor bug fix & improvements

1.1.9 – 12/08/2021

  • Added: AJAX Fallback when REST API is disabled
  • Fixed: Sanitized REST API data
  • Few minor bug fix & improvements

1.1.8 – 28/07/2021

  • Improved: Coding structure to enhance security
  • Few minor bug fix & improvements

1.1.7 – 08/07/2021

  • Few minor bug fix & improvements

1.1.6 – 06/07/2021

  • Improved: Updated User Interface
  • Few minor bug fix & improvements

1.1.5 – 23/06/2021

  • Removed: PHP session

1.1.4 – 20/06/2021

  • Fixed: Conflict with Gutenberg Editor
  • Few minor bug fix and improvements

1.1.3 – 15/06/2021

  • Added: Instant Gutenberg Redirect option
  • Added: Bot Blocker option
  • Few minor bug fix and improvements

1.1.2 – 07/06/2021

  • Improved: Optimized background process for better performance
  • Few minor bug fix and improvements

1.1.1 – 24/05/2021

  • Fixed: Database migration issue with version update
  • Fixed: BetterLinks Import/Export feature not working properly
  • Few minor bug fix and improvements

1.1.0 – 20/05/2021

  • Added: UTM Builder
  • Few minor bug fix and improvements

1.0.5 – 07/04/2021

  • Fixed: Redirection not working if shortened URL ends with a ‘/‘
  • Few minor bug fix and improvements

1.0.4 – 01/04/2021

  • Fixed: Link categories not updating correctly after deletion
  • Fixed: Parameter forwarding not working
  • Fixed: Link order not showing correctly after migrating from Simple 301 Redirects
  • Improved: URL parsing before redirecting
  • Few minor bug fix and improvements

1.0.3 – 25/03/2021

  • Added: Migration for Simple 301 Redirects plugin
  • Tweaked: UI/UX update
  • Added: Wildcard option
  • Removed: Blank link showing in the Grid view
  • Few minor bug fix and improvements

1.0.2 – 24/02/2021

  • Fixed: Analytics not showing instantly after regenerating stats
  • Fixed: Clicks count not working
  • Fixed: Most Recent click data not showing at the top in Analytics
  • Improved: Overall UI/UX
  • Improved: Migration from Pretty Links
  • Few minor bug fix and improvements

1.0.1 – 15/01/2021

  • Fixed: Migration not working
  • Few minor bug fix and improvements

1.0.0 – 11/01/2021

  • Added: ‘List View’ to manage links
  • Added: ‘Analytics’ Feature
  • Added: Migration from PrettyLinks
  • Added: General Settings panel
  • Improved: optimized code for faster response
  • Few minor bug fix and improvements

0.0.1 – 14/01/2021

  • Initial beta release