Description
Sell.AI is an AI sales assistant that lives in a chat widget on your WooCommerce store. Customers describe what they’re looking for in plain language, and the chatbot searches your product catalog, shows interactive product cards, and helps them buy — without leaving the chat.
How it works
- A customer opens the chat and types what they need — in any language.
- Sell.AI searches your WooCommerce catalog using fast keyword-based search.
- The chatbot responds with a helpful answer and interactive product cards (image, price, stock, Add to Cart).
- The customer adds products to cart directly from the chat.
What’s included in the free version
AI Chat Widget
- Streaming responses (SSE) — answers appear word by word, just like ChatGPT
- Works with any OpenAI model you configure: gpt-4o-mini, gpt-4o, and others
- Customers use their own natural language — any language, no setup required
- Conversation history for logged-in users across sessions
- 3 configurable quick-action buttons (e.g. « Show me your bestsellers »)
Product Search
- Real-time keyword search across your full WooCommerce catalog
- Handles SKU lookups and product code queries
- Detects bulk order requests (« 5x SKU-123 and 10x SKU-456 »)
- Reads current cart context to make relevant suggestions
- Product blacklist and whitelist controls
- Wishlist integration (YITH WooCommerce Wishlist and compatible plugins)
Product Cards
- Rich product cards: thumbnail, name, price, stock status
- One-click Add to Cart with quantity selector
- Supports WooCommerce variable products and product variations
- Compatible with WooCommerce block-based cart and checkout (HPOS)
Lead Capture
- Collect customer emails when a product is out of stock
- Configurable trigger: out of stock, after N messages, or proactive
- Email notification to admin on new lead
- Lead management panel with status tracking (new / contacted / converted / dismissed)
Customization
- Brand colors, chat icon (10+ options), widget position (4 corners), size
- Custom welcome message and placeholder text
- Hide chatbot on specific page IDs
- Store FAQ textarea — AI uses this to answer shipping/returns questions
- Custom system prompt instructions
- Forbidden topics list
Admin Panel
- Dashboard: today’s conversations, messages, leads, and revenue
- Chat log viewer with session grouping, filtering, and search
- Search index management (rebuild, reconcile, status)
- Synonym manager for search accuracy
- Diagnostics page: PHP/WC version, DB tables, cron status, API connection test
- Setup wizard for first-time configuration
Privacy & Data
- All conversation logs and leads are stored in your own WordPress database
- Configurable log retention period (automatic cleanup via WP-Cron)
- Full data deletion on uninstall (optional)
- GDPR-friendly: you control what’s stored and for how long
Pro version
Sell.AI Pro adds features for stores that want more from their chatbot:
- Semantic Search (RAG) — understands intent beyond keyword matching; « something warm for winter » returns jackets, fleeces, sweaters
- Guided Selling — AI asks clarifying questions when a query is too broad
- AI Product Enrichment — auto-generate SEO keywords and descriptions for your catalog
- Analytics Dashboard — conversion rates, revenue attribution, top products, API cost charts
- Smart Triggers — exit intent, scroll depth, return visitor, time on page
- AI Persona — Sales Agent, Expert Advisor, Stylist (not just Helpful Assistant)
- Industry Templates — pre-configured AI behaviour for 12 industries
- Daily Digest Email — automated daily summary sent to your inbox
- A/B Testing — test different welcome messages and AI personalities
- Settings Export / Import — backup and restore across sites
Requirements
- WordPress 6.0 or higher
- WooCommerce 7.0 or higher
- PHP 8.0 or higher
- An OpenAI API key — get one at platform.openai.com
You pay OpenAI directly for API usage. A typical store with 50–100 daily chatbot conversations spends approximately $5–15/month.
Third-Party Services
OpenAI API
Customer messages and relevant product data are sent to the OpenAI API to generate AI-powered responses. This requires your own OpenAI API key. Data is transmitted only when a customer sends a message in the chat widget.
No other external services are used by this plugin.
Installation
- Upload the plugin via Plugins Add New Upload Plugin, or search for « Sell.AI » in the WordPress plugin directory.
- Click Activate.
- The setup wizard will open automatically — follow the steps to connect your OpenAI API key and configure the widget.
- The chatbot is now live on your store.
Manual installation
- Download the plugin zip file.
- Extract it and upload the
sell-aifolder to/wp-content/plugins/. - Activate the plugin from Plugins Installed Plugins.
- Go to Sell.AI Settings and enter your OpenAI API key.
FAQ
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Do I need an OpenAI API key?
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Yes. Sell.AI uses OpenAI’s GPT models to generate responses. You need your own API key from platform.openai.com. OpenAI charges separately for API usage — typically $5–15/month for most stores.
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Is the free version fully functional?
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Yes. There are no time limits, message limits, or product count limits. The free version includes a fully working chatbot, product search, lead capture, and an admin panel — no subscription required.
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What does the Pro version add?
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Pro adds semantic (vector) search, guided selling, analytics charts, smart behavioral triggers, AI product enrichment, and more. See the description above for the full list. View plans
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What languages does it support?
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The AI automatically responds in whatever language your customer writes in — no configuration needed. The admin panel UI is available in English, Polish, German, French, Spanish, Italian, Dutch, Czech, Portuguese, and Swedish. The chat widget labels follow the same language options.
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Does it slow down my store?
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No. The chatbot loads asynchronously and does not affect page load time. AI responses are only generated when a customer sends a message.
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Does it work with product variations?
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Yes. Sell.AI handles WooCommerce variable products, showing available variants and correct pricing for each combination.
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Can I control which products the chatbot recommends?
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Yes. Use the product blacklist to exclude specific product IDs, or the whitelist to restrict recommendations to selected products only. You can also hide the chatbot on specific page IDs.
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Where is my data stored?
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All conversation logs, leads, and settings are stored in your own WordPress database — nothing is sent to Sell.AI servers. The only external service used is the OpenAI API (for generating AI responses).
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Is it compatible with WooCommerce HPOS?
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Yes. Sell.AI is fully compatible with WooCommerce High-Performance Order Storage (HPOS) and the block-based cart and checkout.
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Can I use it with a caching plugin?
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Yes. The chatbot loads asynchronously via JavaScript and is not affected by full-page caching. The AJAX endpoints are excluded from cache automatically.
Avis
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Contributeurs/contributrices & développeurs/développeuses
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Journal des modifications
1.4.2
- Added a
SellAI_Knowledge_Base::count_synonym_pairs_by_source()helper so Pro can report how many synonym pairs it has generated, distinct from manually-entered ones. - Supports Sell.AI Pro’s new « AI Synonym Auto-generate » feature (see Pro changelog), which now writes its suggestions into the same Synonym manager table shown in Search & AI Synonyms.
1.4.1
- Fixed incomplete admin-panel translations: several strings introduced in recent releases (Search & AI page, product-keyword meta box, setup wizard, settings) were missing from the Polish, German, French, Spanish and Italian language files and always rendered in English regardless of the selected admin panel language. All are now translated.
- Sell.AI Pro’s admin UI (tab labels, License/RAG/AI Enrichment screens) previously had no translation files at all and always rendered in English. It now reads its labels through the free plugin’s language system, so it follows the same admin panel language setting.
- Fixed a stale menu reference in the product-keyword meta box hint pointing at the old « AI / Embeddings » page name.
1.4.0
- Admin menu reorganized: « Data » renamed to « Analytics » (translated across all supported languages). System now only covers Diagnostics (plus a License tab when Pro is active). Search index, Synonyms, and Pro’s Semantic Search (RAG) / AI Enrichment are consolidated into one new « Search & AI » page.
1.3.2
- Fixed the Synonym manager (System Tools) — « Load synonym list » always returned an empty list and saving always failed, because the manual synonym storage class was referenced but never implemented. Implemented it, so admin-defined synonym pairs now save, load and power search as intended.
- Added a « Sell.AI Search Keywords » meta box on the WooCommerce product edit screen to view and manually edit each product’s search keywords (the same field used by keyword search/ranking and by Pro’s AI Enrichment tool).
1.3.1
- Admin panel redesign: native WordPress-style look (nav-tab navigation, metabox-style cards, standard buttons) while keeping the Sell.AI brand accent. Rarely-used settings are now tucked into collapsible sections so the Settings page is less overwhelming at a glance. Fixed two pre-existing CSS bugs (dashboard stat colour, danger-button colour) and an invalid inline style on the Data removal card.
1.3.0
- Added developer extension points (hooks and filters) so the Sell.AI Chatbot Pro add-on can extend the plugin without conflicts. No change to behaviour when the add-on is not installed.
1.2.3
- Security: the per-session message rate-limit transient key is now hashed, so a user-controlled session cookie can no longer be used to create arbitrary plugin-prefixed transient names.
1.0.2
- Setup wizard: step-by-step OpenAI API key guide with direct link and cost transparency
- Setup wizard: pre-filled suggested questions so chatbot looks good out of the box
- Setup wizard: « See chatbot on your store » button on the Done screen
- Setup wizard: welcome screen features corrected to free-only capabilities
1.0.1
- Free version: 200 messages/month limit with dashboard usage indicator
- Dashboard: monthly usage bar showing messages used, remaining, and upgrade prompt
1.0.0
- Initial release on WordPress.org